As I was shopping in the grocery store the other day, I perused the organic section out of curiosity. I noticed these large bags of cereal in boxes in the middle of the grocery store floor, with environmental messages written all over it. Taking a closer look, I could see the brand was called "Sally's." After purchasing a bag, I went home to look into who Sally's was as a company. Not only is the cereal delicious, but their product website claims to, "eliminate the excess box packaging of our ready-to-eat cereals and purchase wind energy credits to offset 100% of the electricity consumed by the production of Sally's cereals." The company also seeks to "reduce waste and improve energy, water and material efficiencies" in the processing of their cereals. Their packaging technique only uses a bag, while standard cereal packaging includes a bag and a box. This box elimination actually reduces consumer packaging waste by 75%. Another benefit is the delicious and unique flavours, which make Sally's cereal another promising buy. Their cereal line includes: Cinnamon Bliss, Cocoa Sweets, Marshmallow Moment, Sweet Wheat Bundles, Apples and Cinnamon, and a variety of others. This product line creates a way for consumers to continue consuming a common breakfast item from their regular grocery location, in an environmentally responsible way.
Eat and be merry!
Marlee
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