For my first project I analyzed three environmental organization's homepages and identified differences between Canadian, European, and international methods of communicating about the environment. I looked at the David Suzuki Foundation for my Canadian analysis, the Northern Ireland Environment Agency for European analysis, and Greenpeace International to explore communication towards a global community. I found that the David Suzuki Foundation and the NIEA utilize a much less "in your face," method of communicating about the environment than Greenpeace does. The Canadian and European sites communicated about the environment using positive words, insinuating a sense of optimism for the future of our environment, whereas Greenpeace used negative words that attempted to scare individuals into donating and helping a cause that is ultimately going to doom our society. With social networking on the rise, it is evident that all three organizations associated with either Facebook, Twitter, Flickr, Pinterest, or a mixture. There are lots of interesting comparisons to explore, so I've invited you to investigate on your own! The links below will take you to each site...
http://www.davidsuzuki.org
http://www.doeni.gov.uk/niea//
http://www.greenpeace.org/international/en/
Happy hunting!
Marlee
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